Change is high speed. For marketers, product life cycles have become increasingly short, requiring constant innovation to fend off competition. How can you make decisions based on a future that research can no longer predict?
Talking to professionals outside your business lets you practice some ‘future thinking’ and enjoy a degree of calculated spontaneity.
We offer short-term marketing assistance. Most of our clients are large organisations experiencing a short-term shortage of resources needed to get goods and services to market.
For telcos we provide marketing strategies and implementation. For product and service producers we provide launch strategies, marketing plans, advertising plans and retention campaigns. For advertisers we can develop new business submissions and advertising strategies.
For all clients we can provide the specifics or a broad level of marketing. Specifics include product development, training of staff, production of commercial media communications, direct marketing, events marketing, trade shows and logo development.
“Research is often seen as humanity’s lamp illuminating the future, but it too can be affected by fast rates of change ... if maintaining quality is the goal but the criteria are exclusively based on what has already been found out, the risk that innovation will suffer is great.”¹
¹ Bodil Jonsson, physicist and author “Ten Thoughts about Time”
