Howlett Whittington can ensure such launches are achieved swiftly and efficiently without disrupting normal business or staff levels. This includes:
- Ideas development
- Research testing
- Business planning
- Pricing
- Project management
Our global hands-on experience enables us to offer skilled, cost effective marketing services supporting cellular mobile network operators (MNOs) in the Asia Pacific (APAC) region. We also offer support to mobile virtual network operators (MVNOs), mobile application providers, and mobile content providers in APAC.
For most MNOs and MVNO’s prices are declining in almost all markets. In both situations new services are essential tools, whether for the service revenue or as a differentiator.
Core business usually gets precedence in all resource allocation, often resulting in too few resources being available for launching new services. The outcome of this, more often than not, is delayed or incomplete launches, resulting in low service uptake and disappointing financial return.
Marketing Communications
Howlett Whittington has the expertise to assist with:
- Strategic planning
- Communication planning
- Advertising and Public Relations, including concept development, testing and production
- New business pitches for advertising agencies